When it comes to cloud computing and CRM there is typically one name that comes to mind first, and for good reason. Salesforce is a behemoth in CRM, leading competitors by a large margin with its 19.7% market share. This dominance is owed not only to the impact of Salesforce tools on a business, but also to the fact that Salesforce is constantly looking ahead at technological advancements and improvements. It’s why Forbes has named Salesforce as one of the world’s most innovative companies six years in a row.
With so much advancement coming out of its San Francisco headquarters, it’s important for current and potential Salesforce users to take a look at what the most recent innovations mean, and to explore the future of Salesforce offerings. [···]
How many times have you heard someone comment, “the data says this…” in support of their argument? It’s a common enough phrase, pre-dating the rise of big data, but what many companies don’t realize is that it can be detrimental to their business to rely on such a phrase.
IBM reports that 2.5 quintillion bytes of data are created every day. That’s a mind-blowing amount of data, but even more astonishing is the fact that 90% of all existing data has been created in the last two years. But at the end of the day, data is just data. It tells us what is and nothing more. Big Data may be a buzzword in the business world, but the smartest leaders know it’s not the ultimate resolution to all their problems. Yes, big data can be extremely powerful, but true business intelligence goes beyond the hype. The biggest mistake companies make in big data is in giving it too much power. [···]